New U Card Design with Enhanced Mental Health Resources Launches

Goldy standing in front of a U Card with the new crisis resources section shown.
New U Card Design with Enhanced Mental Health Resources Launches

The U Card Office at the University of Minnesota Twin Cities is proud to announce the launch of a redesigned U Card to promote mental health and well-being. The new U Card incorporates crucial resources for community members facing crises, including the University student crisis line, text line, and the National Suicide Prevention Hotline and text line. This initiative, spearheaded by the U Card Office in collaboration with the Office for Student Affairs, Boynton Health, Office of Human Resources, and the President’s Initiative for Student Mental Health (PRISMH), represents a significant step forward in prioritizing mental health on campus. Input from the Undergraduate Student Government at the University was also considered throughout the project. 

This collaborative effort underscores the commitment of the University of Minnesota to prioritize mental health. The project involved careful planning, extensive research, and consultations with campus partners to ensure the effectiveness and relevance of the resources provided.

In addition to the mental health resources now provided on the U Card, the redesigned U Card retains all existing functionalities, including building access, the Universal and Employee Transit Passes, and campus currencies. Including mental health resources aims to create a culture of care and support on campus, reminding students and staff that they are not alone and that help is readily available. 

The new U Card design is now featured on outgoing U Cards on the Twin Cities and Rochester campuses and is expected to launch on the Crookston, Duluth, and Morris campuses in the coming months. It is important to note that while new U Cards will feature the updated design, existing U Cards will continue to function and will not need replacement.

For additional information, contact Nick Mabee, Communications and Marketing Manager for the U Card Office at [email protected].

If you or a loved one are experiencing a crisis, help is available


News & Promotions

Beginning on Wednesday, May 29, the U Card Office is giving away fifty (50) Gopher GOLD prizes of $10!

The Gopher GOLD and Dining Dollars management system will undergo an upgrade to enhance reliability and security from March 4–6, 2024. During this time, you will not be able to use Dining Dollars and Gopher GOLD.

Students, Faculty, and Staff are invited to take part in Gopher GOLD bonus week the week of February 12, 2024! Get $5 in Gopher GOLD for every $50 you deposit up to $500 - make the most of your money on campus with this limited-time offer! In-person only.

Due to a software issue, Gopher GOLD inactivity fees will not be captured for February 2024.

Students took part in the hunt for Goldy's U Card for a chance to win one of three $100 prizes!

The new U Card is a powerful tool to ensure that University community members have quick and easy access to vital mental health resources. 

We're thrilled to announce the launch of the Employee Transit Pass (ETP) for Twin Cities Campus employees. 

The University of Minnesota Twin Cities is proud to announce that it has been named the recipient of the National Association of Campus Card Users (NACCU) Best Video Award for 2023.

We're on a mission to make sure you never miss out on any of the fantastic deals and promotions from Gopher GOLD. Sign up here!

Beginning in fall 2022, more than 39,000 University of Minnesota students who pay a Transportation and Safety Fee gained access to a Universal Transit Pass (UTP).

To apply for a Huntington sponsorship, please review the information on the program website and complete the application form. The form must be completed 45 days prior to the event.

As approved by the Board of Regents in their June meeting, the U Card Office is initiating a fee schedule change for services relating to U Cards, the Gopher GOLD Program, department ID cards, and temporary access cards.

The U Card website has been redesigned and revamped to offer a stellar user experience for students, staff, parents, and guests to learn more about the U Card and Gopher GOLD, and take action regarding their cards.